Website Design

The Website Design section of the GoBIG Playbook covers how we build websites that actually rank and convert for local service businesses, the kind that bring in leads instead of just sitting there looking pretty. Inside this category you’ll find articles on site structure, how many pages your business really needs, conversion-focused layouts, WordPress and page builders, location page architecture, site speed, and why so many AI-built and template sites fail to rank once Google takes a real look. Some posts document the proven design systems we’ve used across 130+ businesses ranked #1 in 35+ markets. Others document what we’re developing as Google’s quality bar keeps climbing and AI floods the web with generic pages that rank for nothing. Whether you’re planning a brand-new site, wondering if it’s finally time for a redesign, or trying to figure out why your current site isn’t pulling leads, this section shows you what a site built on a real foundation looks like. Our website design program bakes every one of these principles into a site you actually own, with no contracts. Read the Playbook, then decide if you want us to build it for you.

Infographic showing whether a new website increases traffic, with a home builder going from 2.5 to 32.5 clicks a day after a rebuild, monthly click growth, and what makes a rebuild work.
Local

Does a New Website Increase Traffic?

Quick Answer: A new website increases traffic when the old…

Infographic answering whether a website redesign hurts your SEO, showing that changing URLs is the biggest risk, what clean rebuilds have in common, and how to vet an agency before redesigning.
SEO

Does a Website Redesign Hurt Your SEO?

Quick Answer: A website redesign can absolutely wreck your SEO,…

Infographic on how long it takes to build a local business website, showing a 30 day build timeline, what slows it down, and how long until a new site ranks on Google.
Content

How Long Does It Take to Build a Local Business Website?

Quick Answer: Most local business websites take about 30 days…

Infographic answering how many pages a local business website should have, showing 15 to 25 as the starting range, what a strong foundation looks like, what hurts your SEO, and when more pages help.
SEO

How Many Pages Should a Local Business Website Have?

Quick Answer: There is no magic number, but most local…

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